We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence, generate qualified leads, and promote our IT services across digital channels.
The ideal candidate should have hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and website analytics
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Roles & Responsibilities
Develop and execute digital marketing strategies for IT services and solutions
Plan and manage SEO, SEM, Google Ads, and social media campaigns
Generate B2B leads through digital channels
Manage LinkedIn, Google, Instagram, Facebook, and other relevant platforms
Create engaging content for websites, blogs, social media, and email campaigns
Conduct keyword research and improve website search rankings
Monitor website traffic, campaign performance, leads, and conversions
Use Google Analytics / Search Console to track and analyze performance
Manage email marketing and lead nurturing campaigns
Research competitors, market trends, and target customer segments
Coordinate with sales and technical teams for lead generation campaigns




Prepare regular digital marketing reports and performance analysis
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Requirements
✔ Digital Marketing Strategy
✔ SEO & SEM
✔ Google Ads / PPC
✔ Social Media Marketing
✔ LinkedIn Marketing & B2B Lead Generation
✔ Content Marketing & Copywriting
✔ Email Marketing
✔ Google Analytics & Search Console
✔ Keyword Research & Website Optimization
✔ Canva / Basic Graphic Design
✔ Marketing Analytics & Reporting
✔ CRM / Marketing Automation – Preferred

? Experience Preferred
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📌 Digital Marketing Executive (Madurai)
🏢 Smart Work Consultants
📍 Madurai