Purpose & Relevance

Drive Brand Strategy Across Channels- Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones.

Optimize Assortment Mix - Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand.

Consumer-Centric Range Building-Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels.

In-Season Trading Support- Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance.

Key Responsibilities

Pre-Season Planning and Buying

OTB (Open-to-Buy) & Assortment Planning

Develop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.
Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance.




Identify and act upon any opportunities related to assortment or category planning for the MBC channel.

Buying Strategy & Seasonal Priorities

Drive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.

Feedback to Channel/CTC Teams

Offer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.

Go-To-Market (GTM) Participation

Engage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.
Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedback

In-Season Planning & Trading

Campaign Launches

Collaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.

Replenishment Model

Lead the replenishment program for DPC, with a focus o

📌 AM Buying (Gurugram)
🏢 Adidas
📍 Gurugram