Key Result Areas

Key Result Areas Supporting Actions

Event Management & Activations

Plan and execute end-to-end marketing events including branch launches, channel partner meets, corporate engagement programs, exhibitions, developer events, leadership visits, internal events and other business activation initiatives. Ensure seamless execution, stakeholder coordination and adherence to brand standards.

Partner Expansion & Engagement

Support business teams in partner acquisition and engagement initiatives by planning and executing partner onboarding programs, engagement campaigns, activation initiatives and networking events to strengthen the channel ecosystem.

Partner Branding & Visibility

Drive execution of partner branding initiatives across business verticals by ensuring timely implementation, brand compliance and enhanced visibility across partner touchpoints.

Marketing Operations & BAU Support

Manage day-to-day marketing operations including artwork coordination, print production,



vendor management, PO creation, invoice processing, budget tracking, logistics, inventory management, approvals, compliance and timely support for business requirements. Ensure smooth execution of all BAU marketing activities.

Vendor Management & Procurement

Build and manage relationships with event agencies, fabrication partners, printers, production vendors and venue partners. Drive cost optimization, service quality and timely delivery while ensuring adherence to procurement processes.

Process Excellence & Cross-functional Collaboration

Develop standardized event processes, documentation and MIS. Collaborate with Sales, Product, Distribution, Procurement, Finance, Compliance and regional teams to ensure productive execution of marketing initiatives and continuous process improvements.

📌 Team Member (India)
🏢 Aditya Birla Capital
📍 India