THE TITLE IS NOT THE JOB

We have hired senior people before. Titles, presentations and policies did not change how the company worked. The founders still became the alarm system, the quality-control layer and the people everyone waited for.

This hire has one transparent outcome: make WTF run at a written standard even when the founders are not in the room.

WHO WE ARE

WTF is a fast-growing, founder-led company operating across 10+ verticals and 60+ locations: gyms, Academy, Amplify, Reboot, Everyday, Equipment, Digi Gym, ZymMap, Tech, HR, Finance and Facility.

We serve thousands of customers across different formats. We are preparing for the next 1,000 people. Founder dependency, vague ownership and accepted mediocrity cannot scale with us.

YOUR MISSION

Turn The WTF Code from a document into the operating system of the company.

At WTF, OKAY means: the outcome, delivered on time, at the written standard, with proof.

Your job is to make that definition visible, measurable and enforceable across every vertical and every level—without using fear,



founder intervention or HR theatre as the mechanism.

WHAT YOU WILL BUILD AND OWN

• Convert every leadership mandate into one owner, one number, one deadline, one benchmark and one proof standard.
• Install the Weekly Outcome Review: no data, no meeting; every review arrives with target, actual, experiments, blockers, next actions and Green/Amber/Red status.
• Install the Journey Rule: every outcome longer than three days has a fixed checkpoint every one to two days; red flags escalate automatically.
• Build the company-wide performance system: 50% outcomes and 50% demonstrated values, with evidence instead of manager opinion.
• Redesign unclear roles and impossible spans so accountability is real. “Everyone owned it” will no longer mean nobody owned it.
• Build the redo protocol, teach log and documented performance ladder so mediocre work returns to its owner and consequences come from a fair system—not a founder's mood.
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📌 Chief People Officer (India)
🏢 WTF Gyms
📍 India