Job Opening: Paid Media Expert
Experience: 2–4 Years
Employment Type: Full-Time
Work Mode: Work From Home
Working Days: Monday to Saturday
Shift: Night Shift aligned with US business hours (6pm to 2:30am IST)

Role Overview
We are hiring an experienced Paid Media Expert with strong hands-on expertise in Google
Ads, Meta Ads and Google Local Services Ads. Working knowledge of LinkedIn Ads is also
required.
The ideal candidate must have a strategic, analytical and performance-driven mindset and
should be capable of independently planning, creating, managing, optimizing and reporting
campaigns across multiple client projects.
The role includes both lead-generation and ecommerce campaigns, with a strong focus on
qualified leads, revenue, profitability and accurate conversion tracking.

Key Responsibilities

Independently manage multiple paid media projects across different industries.
Develop campaign strategies based on business goals, budgets, audiences and
customer intent.
Create and manage Google Search, Performance Max, Shopping, Display and
remarketing campaigns.




Manage Meta lead-generation, website conversion, sales, retargeting and catalogue
campaigns.
Set up and optimize Google Local Services Ads, including budgets, service areas, lead
quality and lead disputes.
Manage LinkedIn Ads campaigns for B2B lead generation when required.
Conduct keyword, search-term, competitor and audience research.
Plan and test ad copy, creatives, audiences, offers, keywords and landing pages.
Monitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.
Identify campaign, tracking, landing-page, offer and sales-funnel issues.
Prepare clear reports with performance insights, completed actions and next steps.
Communicate campaign performance and recommendations to clients and internal
teams.
Maintain campaign documentation, testing records and optimization logs.

Required Skills and Experience

2–4 years of hands-on paid advertising experience.
Solid practical knowledg

📌 Google PPC (New Delhi)
🏢 ICONIER Digital Marketing Agency
📍 New Delhi