Role Overview :
Senior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa’s Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and strong executional excellence to bring ideas to life and elevate the brand narrative.
Role Description :
1. Nykaa-Funded Campaigns Execution
Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives.
Plan detailed content calendars and phasing for optimal storytelling across platforms.
Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators).
Track and report campaign performance against KPIs, ensuring optimization where needed.
Manage campaign budgets and P&Ls;,
ensuring spends are aligned with objectives.
Ensure the presence of upper-funnel assets for maximum amplification and discoverability.
2. Brand-Funded Campaigns Execution
Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to delivery.
Customize content solutions and campaign structures that balance brand needs with platform behavior.
Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results.
Manage campaign tracking, performance reports, and financial reconciliation.
3. Cutting-edge Ideas & Campaign Thinking
Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches.
Explore and develop extendable IP formats and use Nykaa’s owned properties (IPs) in unique thematic ways.
Collaborate across verticals (content, comms, growth, category