This job is with Novartis, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Summary Driving the future of data-led customer engagement, this role partners with commercial, digital, and brand teams to enhance HCP engagement through Salesforce Marketing Cloud and data-driven strategies. The role combines SFMC expertise, analytics, and consulting capabilities to translate campaign and customer insights into actionable recommendations, enabling smarter engagement decisions and measurable business impact across global healthcare markets. Location: Hyderabad (Hybrid) About the Role Key Responsibilities: Manage and execute digital marketing campaigns using Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions. Analyze campaign performance, customer engagement trends, and channel effectiveness using data from SFMC and other available sources.



Generate actionable insights and recommendations to improve customer engagement, campaign effectiveness, click-through rates, and overall digital performance. Translate business requirements into scalable SFMC solutions and recommend best practices for personalized customer journeys and audience targeting. Act as a consultant to business stakeholders by presenting insights, optimization opportunities, and data-backed recommendations in a transparent and structured manner. Perform data analysis using Excel and other analytical tools to identify trends, gaps, segmentation opportunities, and engagement patterns. Build reports, dashboards, and performance summaries for stakeholders and leadership teams. Support audience segmentation, consent-based targeting, personalization strategies, and campaign optimization initiatives. Collaborate with cross-functional teams including business, brand teams, product teams, content, and operations to ensure seamless campaign execution.

📌 Senior Analyst (India)
🏢 Novartis
📍 India