At Brands2Be , we're expanding our Google Ads team and looking for Google Ads Experts who are passionate about performance marketing, campaign execution, lead generation, and continuous optimization. Over the last 20 years, we've helped businesses across multiple industries scale through Google Ads. That experience led to the development of AdsIntelli , our AI-powered Google advertising platform that helps businesses identify ad spend wastage, improve campaign performance, and make smarter optimization decisions. If you're eager to work on live Google Ads campaigns and grow your expertise in AI-driven performance marketing, we'd love to hear from you. Key Responsibilities Create, manage, and optimize Google Ads campaigns. Monitor campaign performance and implement optimization recommendations. Generate quality leads while improving ROAS and reducing CPL. Perform keyword research, audience targeting, and ad copy coordination. Track conversions and ensure accurate campaign measurement. Analyze campaign performance using GA4 and Google Ads reports.
Work with AdsIntelli's AI-driven recommendations to improve campaign performance. Prepare regular performance reports and share actionable insights. Coordinate with the creative and content teams for campaign assets. Stay updated with Google's latest advertising features and best practices. Requirements 2–3 years of hands-on experience managing Google Ads campaigns. Good understanding of: Google Search Ads Performance Max Campaigns Display Campaigns YouTube Ads Basic knowledge of: Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion Tracking Enhanced Conversions Strong analytical and problem-solving skills. Comfortable working with data and performance metrics. Ability to manage multiple campaigns simultaneously. Positive communication and teamwork skills. Meta Ads experience is a plus. Preferred Skills Hands-on experience with lead generation campaigns. Familiarity with Looker Studio is an advantage. Knowledge of AI too
📌 Google Ads Specialist (West Bengal)
🏢 Brands2be
📍 West Bengal
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