Growth today is a full-funnel game – the brands that win show up everywhere their buyers look, from search and AI answers to inboxes and campaigns. At Kensium, we build growth programmes for a portfolio of B2B and B2C brands across the US and North American markets, from e-commerce names to growth-stage businesses trying to own the conversation in their space. This is a hands-on, high-ownership role reporting to the VP of Strategic Services, ideal for someone from a startup or agency background who has handled multiple sides of marketing across B2B and B2C environments.
You will:
Plan and run full-funnel growth programmes – demand and lead generation, SEO and generative engine optimisation (GEO), content, and lifecycle marketing – across a portfolio of client brands.
Get exposure across the full growth stack rather than a single channel, with the mix shifting as priorities evolve.
Work directly with stakeholders and the VP of Strategic Services, bringing your own point of view to every campaign and account.
Own pipeline and lead-quality outcomes,
not just channel activity, and report progress against agreed growth targets.
Partner with Sales/Business Development on lead scoring, handoff, and follow-up so marketing-sourced leads convert into pipeline.
Roles & Responsibilities:
Growth Strategy & Planning
Develop full-funnel growth strategies for a range of brands across B2B and B2C segments (B2B SaaS and B2B commerce preferred).
Translate strategy into actionable, channel-level plans and monthly execution priorities.
Identify high-impact growth opportunities and bring a explicit point of view to strategy conversations.
Align messaging, positioning, and channel mix so the same story lands consistently across the funnel.
Demand Generation & Lead Acquisition
Plan and execute demand and lead generation campaigns across paid and organic channels – Google Ads (Search), Meta Ads, and account-based marketing (B2B).
Own campaign setup, targeting, budgets, and