About the Role
We're looking for an Influencer Marketing Lead who understands creators, internet culture, and brand thinking equally well. This role is for someone who has hands-on experience running influencer campaigns across Instagram and YouTube, understands how creators drive business outcomes, and can identify the right talent beyond vanity metrics.
You should understand why a creator works for a certain brand, what kind of audience-brand fit matters, and how to build campaigns that feel native to the internet instead of forced advertising.

What You'll Be Doing
Planning and executing influencer campaigns end to end across Instagram and YouTube, including Reels, Stories, Shorts, dedicated videos and brand integrations
Creator sourcing, discovery and onboarding across nano, micro, mid-tier and macro tiers, and across categories
Managing creator communication, commercial negotiation, contracts, usage rights, timelines and deliverables
Building creator shortlists based on brand fit, audience demographics, content style, engagement quality and campaign goals
Reading trends,



internet culture and platform behaviour to make sharper creator recommendations
Working with creative, strategy and client teams to shape campaign direction and briefs
Reviewing content from both a brand and audience lens: hooks, scripts, retention, CTAs
Tracking campaign performance across reach, views, engagement rate, CPM, CPV and ROAS, and turning it into post-campaign reports and learnings
Building and maintaining creator relationships, talent networks and agency contacts

What We're Looking For
2 to 4 years in influencer marketing, creator marketing or brand partnerships
Hands-on Instagram and YouTube campaign experience, both paid and barter
Exposure to categories like, finance/fintech, lifestyle, tech, D2C, entertainment, creative advertising or similar
Robust understanding of creator-brand fit and audience psychology
Ability to identify creators beyond follower count and engagement rat

📌 Influencer Marketing Specialist (Bengaluru)
🏢 YAAS!
📍 Bengaluru