About UMAEZ
We build brands.
UMAEZ is a marketing incubator and brand operator — we develop real products people actually want, then build the entire machine that sells them: creative, media, retention, fulfillment, everything it takes to reach our customers' doorstep. Our brands are in the 7–8 figure range across the US and Southeast Asian markets, and growth is built entirely on creative research, testing, and iteration — at volume.
We move fast, ship often, and put customer desire first — a small, high-standards, low-ego team that owns outcomes, not just tasks. Testing velocity and iteration discipline are what determine how quick we grow: creative strategy here is a real performance function, not a vibes-based exercise.
The Role
As our US Creative Strategist, you'll own the creative pipeline for our US-market brands: research → concept → script → brief → post-launch analysis → iteration. You'll be writing for cold US traffic — American buyer psychology, awareness stages, and offer positioning — and working closely with our Lead Strategist, editors,
and designers to keep testing velocity high.
What You'll Be DoingResearch & Concept Development
• Developing 15–20 net-new concepts per week across video and image formats. Typically, video concepts make up 70–80% of your weekly output, with image concepts making up the balance; this ratio shifts based on what's scaling and where the priorities are
• Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences
• Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market
• Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market
Scriptwriting & Creative Execution
• Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and
📌 DTC Creative Strategist (India)
🏢 UMAEZ
📍 India