Company: NextLeap Education Private Limited
Location: Noida
Job Type: Full time
Experience: 2–5 Years
Salary: ₹30,000 – ₹40,000 per month
Market: UK
About the Role
NextLeap Education is looking for a performance marketer with strong hands-on experience in Meta Ads and Google Ads. The candidate will be responsible for generating qualified leads, managing paid campaigns, analysing performance and improving overall marketing ROI.
Experience in the EdTech industry and the UK market will be highly preferred.
*Key Responsibilities
Plan, create and manage Meta Ads (Facebook & Instagram) campaigns.
Plan and manage Google Ads campaigns.
Generate qualified leads for education and career programmes.
Manage and optimise daily advertising budgets.
Monitor CPL, CPA, CTR, CPC, conversion rate and ROAS.
Conduct audience and keyword research.
Create and test different audiences, creatives, ad copies and offers.
Manage retargeting and remarketing campaigns.
Identify high-performing campaigns and scale them.
Optimise underperforming campaigns and reduce unnecessary ad spend.
Analyse campaign and lead performance on a regular basis.
Work with the creative team to develop high-performing ad creatives.
Work with the sales team to improve lead quality and conversion.
Monitor the complete funnel from Ad → Lead → Sales → Enrolment.
Conduct A/B testing of campaigns, creatives, audiences and landing pages.
Track campaign conversions using Meta Pixel, Google Analytics and Google Tag Manager.
Prepare weekly and monthly performance reports.
Research competitors, new audiences and new advertising opportunities.
Stay updated with the latest Meta and Google advertising trends and features.
*Required Skills
2–5 years of experience in performance marketing.
Strong hands-on experience with Meta Ads Manager.
Good knowledge of Google Ads.
Experience in lead generation.
Strong understanding of CPL, CPA, CTR, CPC, conversion rate and ROAS.
Experience with campaign optimisation and scaling.
Basic know