Role: Creative Strategist

About the Role
We are looking for a Creative Strategist who sits at the intersection of brand thinking and content execution. You will be the person who connects consumer insight to creative output turning data, trends, and brand strategy into ideas that actually land. This is not a pure creative role and it is not a pure strategy role. It is both, and you need to own both ends without losing the thread between them.

What You'll Own
Creative Strategy & Ideation
Develop creative strategies for campaigns, launches, and brand moments across channels
Translate brand positioning and consumer insights into sharp, actionable creative briefs
Identify the big ideas that can anchor a campaign and the small details that make content feel real
Stay deeply plugged into culture, trends, and what's resonating with consumers and turn that into strategic creative direction
Own the creative calendar in partnership with brand and social media teams
Content & Campaign Development
Lead the development of content across formats video, static, short-form, long-form,



and experiential
Work closely with designers, videographers, copywriters, and influencers to bring ideas to life
Ensure every piece of content is strategically grounded not just aesthetically pleasing
Own the brief-to-execution process write sharp briefs, give transparent feedback, and hold the creative bar high
Build content frameworks and playbooks that can be scaled across brands and channels
Consumer & Cultural Intelligence
Track consumer behaviour, cultural shifts, and emerging trends across categories
Build consumer personas and use them to inform creative direction
Conduct regular content audits what's working, what's not, and why
Analyse competitor and category content strategies and identify whitespace opportunities
Performance & Optimisation
Work with performance marketing teams to ensure creatives are built for conversion, not just awareness
Analyse creative performance data CTR, engagement, co

📌 Creative Strategist (Bengaluru)
🏢 Meolaa
📍 Bengaluru