Role Summary
The Chief Sales Officer is responsible for driving revenue growth, market penetration, and customer acquisition across all business lines — chit funds, insurance broking, mutual fund distribution, and credit solutions. The CSO builds and leads a high-performing, multi-vertical sales organization, sets the group's sales strategy, and works closely with product, operations,compliance, and business heads to ensure sustainable, compliant growth.
Key Responsibilities
Strategy & Leadership
• Define and execute the group-wide sales strategy, annual sales plans, and revenue targets across all four verticals.
• Build, lead, and mentor a multi-layered sales organization — regional/branch sales heads, team leaders, and frontline
sales/relationship managers.
• Design incentive structures, sales contests, and performance management frameworks to drive productivity.
• Represent the sales function on the group leadership team and report performance to the MD/CEO and Board.
Vertical-Specific Sales Ownership
• Chit Funds: Drive new subscriber enrolment, group formation,



and branch-level collections targets.
• Insurance Broking: Grow life, health, and general insurance policy sales; strengthen insurer partnerships and
persistency.
• Mutual Fund Distribution: Expand AUM, SIP book, and client folios; deepen advisor/RM-led distribution.
• Credit Solutions: Drive loan sourcing and disbursement volumes while maintaining sound portfolio quality.
Cross-Sell & Customer Lifecycle
• Build cross-sell and up-sell pathways across the four verticals to maximize customer lifetime value.
• Establish a unified customer database and referral system across business lines.
• Champion customer experience, retention, and Net Promoter Score improvement initiatives.
Market & Channel Development
• Identify recent markets, branches, and channel partnerships (agents, DSAs, brokers, digital channels) for expansion.
• Track competitor activity, pricing, and market trends to keep company's offerings com

📌 Chief Sales Officer (Coimbatore)
🏢 Smart Moves Talent Crafters
📍 Coimbatore