Aptean is seeking a Lead Marketing Operations Specialist who is adept at navigating complex systems and data, as well as driving change across cross-functional teams. This role demands strong analytical abilities to examine data infrastructures, recommend improvements, and build reports to communicate insights effectively. If you're comfortable with data complexity within a broad product portfolio and eager to work with minimal supervision, this opportunity is for you.
Roles and Responsibilities
- Work extensively in our data orchestration tool, RingLead , to manage data, including:
- Cleansing data (removing duplicates, matching, and converting Leads to Accounts).
- Transforming data (setting fields based on others, formatting entries).
- Updating data (corrections, reassigning accounts).
- Enriching records (Leads, Contacts, Accounts with firmographic and demographic information).
- Routing Leads (assigning Leads and Contacts based on territories).
- Establish and manage processes and tool linkages for data cleaning, both automated and manual.




- Establish regular cycles to update existing data , determining timing and processes for non-automated updates.
- Identify new processes/sources for new data and/or to create relationship structures around existing data (e.g., identifying related accounts as separate locations of the same company).
- Analyze data issues by pulling data from CRM into Excel, manipulating it, and determining necessary corrections.
- Build infrastructure/database structures to organize data meaningfully and usability for Marketing and Sales (e.g., structuring related accounts). This includes identifying new fields and processes for population.
- Perform manual data cleaning , such as populating current fields for new data structures via data uploads.
- Create reports to communicate the state of the data.

Skills and Abilities
- Strong knowledge of CRM systems and data (Salesforce.com preferred).
- Advanced experience with Excel , including building

📌 Lead Marketing Operations Specialist (Bengaluru)
🏢 Aptean
📍 Bengaluru