How You Will Make an Impact:
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Content Strategy & Planning: Develop, execute, and maintain a content marketing strategy and editorial calendar aligned with marketing goals, SEO objectives, and the specific needs identified by the Product Marketing team for the US market.
- Content Creation: Write, edit, and produce high-quality, engaging content across various formats, including:
- Deeply researched long and short form content (focused on problem education, category deep-dives, and solution exploration)
- Guides, whitepapers, and eBooks
- Website copy and landing pages (especially for solution comparisons and key product areas)
- Content for email campaigns
- Scripts or outlines for webinars and videos (often in collaboration with Product Marketing)
- Contribute to or repurpose content for case studies and customer stories based on Product Marketings needs.
- Develop content assets supporting implementation and migration processes.




- Close Collaboration with Product Marketing: Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging, market insights, and competitive positioning provided by PMM into compelling, buyer-focused content. Ensure content directly supports sales enablement needs by addressing common questions, objections, and demonstrating value.
- Audience & Market Understanding: Develop a deep understanding of our target audience in the US market, their pain points, information needs, and consumption habits at different stages of the buyer journey.
- SEO & Distribution: Optimize all content for search engines and develop strategies for effective distribution across owned (website, blog, email) and earned/paid channels.
- Performance Measurement: Track, analyze, and report on content performance metrics (website traffic, engagement, lead generation, conversion rates, influence on pipeline) using a

📌 Content Marketing Manager (Bengaluru)
🏢 Innovapptive
📍 Bengaluru