What youll do at Ather:
- Our business journey captures a wealth of information at different touchpoints with the vehicle and customer during production, sales, marketing and vehicle ownership.
- On the customer front, not only is there data captured through online touchpoints like the website, email marketing, digital marketing, app interactions, and social engagements, but we also accumulate data through physical touchpoints like the experience center, call interactions, vehicle service interactions or events.
- We want someone who can be a part of the brands journey (including the product life cycle, user behavior and interactions) and find questions that all this data can answer. A data explorer and an analyst who owns the entire journey from deciding the structure of the experiments to culling out insights and recommending business actions.We need someone who can bring out the story within the data - connect the dots to build the narrative, and also have the knowledge / experience to infer the qualitative reasoning to explain quantitative data points.



They should be proactive to spot trends and work with the team / stakeholders to understand the drivers, deterrents, user behaviors, etc.
- Product Analytics: Understanding the impact of Ather products and its ecosystem on the customers ride / usage experience. Evaluating performance of features to help improve the companys portfolio of products and services.
- Consumer & User Insights: Assisting the Consumer & User Insights Lead in streamlining the Product Analytics Space (and the dashboards pertaining to it) and aiding the team with understanding user behavior, defining performance metrics and identifying existing / emerging trends.
- Data Querying & Modeling: Model data in order to create reporting infrastructure / dashboards for business process management and data mining. These will be moderate to advanced level complexity data models. Create dashboards to help Track the performance of products and services
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📌 Product Analyst (Bengaluru)
🏢 Ather Energy
📍 Bengaluru