Role Overview:
We are looking for a driven and analytical Inside Sales & GTM Specialist to join our Demand Generation team. In this role, you will own and drive key sales pipeline metrics, optimize lead conversion processes, and support go-to-market execution across regions. This is a high-impact role focused on performance, efficiency, and scale.

Key Responsibilities:
1. Inside Sales & Lead Funnel Optimization
Own and drive the MQL to SQL conversion rate; continuously analyze drop-offs and improve conversion efficiency.
Collaborate with Sales to ensure high-quality lead handoff and feedback loops.
Track and report weekly funnel metrics with actionable insights.

2. Regional GTM Metrics
Maintain a dashboard of MQL performance by region, including target attainment vs actuals.
Align & execute campaigns for each identified geography as per the business priorities.
Support localization of GTM efforts and regional sales enablement.

3.



CRM Utilization & Hygiene
Drive CRM discipline and usage across the sales and marketing teams.
Ensure leads, contacts, and opportunities are accurately tracked and updated.
Identify and resolve data quality issues and champion CRM best practices.

4. Non-Conference Event Metrics
Define and track MQLs from non-conference campaigns (e.g. webinars, digital events, roadshows).

Ideal Candidate Profile:
2–4 years of experience in inside sales, marketing ops, or GTM roles in a B2B SaaS or healthcare tech environment
Strong analytical skills and a metrics-first mindset
Proficiency in CRM tools (HubSpot/Zoho/ SFDC), spreadsheets, and dashboards
Explicit communicator with the ability to work cross-functionally
Self-starter with high ownership and attention to detail

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