- Own overall campaign performance for AX accounts across all channels of advertising and marketing
- Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI
- Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
- Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets
- Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success
- Work with Ad Ops to manage optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently
- Review campaign reports to assess campaign strengths and weakness and identify areas for improvement
- Provide regular analysis and insight on campaign delivery, management and current campaign strategy development
- Liaise with various teams including ops (search, programmatic and social teams),
📌 Digital Campaign Performance Manager (Gurugram)
🏢 Affinityx
📍 Gurugram
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