Responsibilities:
● Design and optimize performance marketing campaigns on Meta and Google platforms
● Analyze data across the marketing funnel using various dashboards and tools
● Optimize campaigns through levers such as ad copies, landing pages, audiences, campaign structure, and keyword optimization
● Conceptualize and create engaging video and static creatives for campaigns
● Develop and execute unconventional growth hacking strategies to increase traction and user acquisition
● Collaborate with cross-functional teams to align marketing efforts with business goals
Requirements:
● B.Tech degree from a top institute such as IITs, NITs, NSUT, DTU, or BITS
● Excellent numerical ability and strong data analysis skills (non-negotiable)
● 1-3 years of experience in a data-driven role such as digital marketing associate,
marketing analyst, or business analyst
● Deep knowledge of digital marketing principles and best practices (highly preferred)
● Creative thinking and the ability to craft compelling ad copies and create marketing
videos
● Solid problem-solving and analytical skills
● Excellent communication and interpersonal skills