Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the
founding team and real ownership from day one.
Role And Responsibilities
Client Acquisition
Identify and qualify leads across recruiter, employer, and enterprise segments
Build top-of-funnel through outbound outreach, referral programs, and channel partnerships
Own the sales cycle from first contact to onboarding including demo, follow-up, and close
Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking
Go-to-Market (GTM)
Support GTM planning for new feature launches including messaging, channel selection, and rollout
sequencing
Coordinate with content, SEO, and design teams to align campaigns with ICP targeting
Track GTM outcomes and prepare structured post-launch reports
Identify recent market segments and whitespace opportunities through competitive research
ICP Definition and Market Research
Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews
Segment prospects by firmographics, role, and buying signals to prioritise outreach
Conduct customer interviews and synthesise insights into actionable briefs for the product team
Skills Required
Must-Have
Client acquisition and B2B outbound sales from prospecting to close
Go-to-market execution including positioning, launch planning, and channel management
ICP definition using data and qualitative research to identify best-fit customers
Strong written communication for briefs, follow-up emails, and structured reports
Product thinking and ability to translate market feedback into feature requirements
Basic UX sensibility and ability to review and give feedback on product designs
Data interpretation i