Position : Head – E-commerce B2C
Supervises (Direct) :
NKAM (3)
KAM – International Ecom
Ecommerce Marketing lead
Ecom operations exec (off payroll)

Role Purpose
Critical role responsible for building, driving and managing the E-commerce sales and distribution strategy and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.
Key Accountability Areas
Planning, Strategy & Financials
Support BCCL’s vision and develop sales and distribution strategy for E-commerce business in alignment with the business priorities to increase/sustain revenue, market share, gross margins and profitability
Help design business strategies for E-commerce business to capture new avenues of expansion, boost market share, and increase sales volumes across geographies
Identify potential partnerships and collaboration opportunities by analyzing market strategies, consumer requirements, market potential, and financials




Actively manage P&L; for ecommerce ensuring that the product mix and spends lead to optimum profitability/ margins as desired by the organization.
Formulate annual budget and determine allocation of resources for E-commerce; Monitor adherence to budget and optimal utilization of resources
Partner with marketing team and Trade Marketing to generate demand and deepen market penetration and customer retention across geographies
Partner with the International business teams to create and execute business strategies for international ecommerce platforms
Operational/ Functional
Design long term and mid-term performance goals for the E-commerce sales team in alignment with overall organizational targets and review them in a timely fashion
Drive accurate demand forecasting across the business factoring constraints and contingencies and ensure availability of products with channel partners through effective inventory management
Build, develop and sustain relationships with key accounts across the E-commerce b

📌 Head E-Commerce (Mumbai)
🏢 Bajaj Consumer Care
📍 Mumbai