Job Title: Instagram Growth & Content Associate
Work Model: Hybrid

About IdeateLab
IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, renowned for pushing the boundaries of creativity and innovation. We are on an ambitious journey to become India's No.1 AI-driven creative agency, transforming the landscape of brand communication through cutting-edge artificial intelligence. We believe in augmenting human ingenuity with AI, delivering unparalleled efficiency, groundbreaking creative outputs, and measurable impact for our clients.
About the Role
We're looking for someone who doesn't just create content — they know how to grow an Instagram page.
You understand what makes people stop scrolling, engage, save, share, and come back for more. You're always analysing trends, experimenting with new content formats, and figuring out why one Reel reaches 500 views while another reaches 500K.
You'll own our Instagram presence — from planning content calendars and publishing posts to driving engagement, building a loyal community,



and growing our audience organically.
We're especially keen to hear from you if you've managed Instagram pages in Travel, Automobiles (particularly the EV/electric vehicle space), or Fashion. If you know how to make a road trip Reel feel cinematic, can turn an EV launch into a scroll-stopping carousel, or understand what makes a fashion page go from niche to must-follow — you're exactly who we're looking for.
You'll work on an exciting recent digital-first project that's unlike anything the Indian internet has seen. We're not ready to reveal everything just yet — but if you've ever looked at an Instagram page and thought, "I know exactly how to make this blow up," you'll fit right in.
What You'll Do
Own and manage the Instagram page end-to-end.
Plan and execute monthly content calendars aligned with brand objectives.
Create and publish engaging content across Reels, Stories, Carousels and Posts.
Edit short-form videos wit

📌 Instagram Growth (Mumbai)
🏢 IdeateLab
📍 Mumbai