Regional Sales Manager — Retail (Shop-in-Shop)Bul Bul | A Venture of Bubble Bee Export House
Location: North India (Field-based; base city — Delhi NCR or Lucknow) Territory: Uttar Pradesh, Delhi NCR, Haryana, Punjab, Jammu & Kashmir, Bihar, and other North & East India states as assigned Reports to: Founder Employment Type: Full time Experience Required: 5–10 years in retail sales & distribution (women's ethnic wear / fashion / lifestyle strongly preferred)
About Bul Bul
Bul Bul is a mass premium Indian ethnic wear lifestyle brand known for timeless designs crafted in premium fabrics — pure muslin, chanderi, and cotton with cotton mul lining. A venture of Bubble Bee Export House, with manufacturing operations in Ahmedabad, Gujarat, Bul Bul operates across D2 C e-commerce (), B2 B wholesale (500+ retail partners), and a growing network of Shop-in-Shop retail partnerships across India.
We are aggressively expanding our Shop-in-Shop (Si S) retail presence across North and East India and are looking for a Regional Sales Manager to build and own this channel end-to-end.
Role Summary




This is a leadership role with full P&L; ownership for Bul Bul's Shop-in-Shop retail channel across North and East India.
You are not inheriting a running machine. You are building one. Your first set of Si S retail partnerships are being operationalized in Uttar Pradesh. Your job is to make these stores profitable, prove the model, and then replicate it across Delhi NCR, Haryana, Punjab, Jammu & Kashmir, Bihar, and beyond.
As the territory grows, you will hire and manage Area Sales Managers under you, each owning a cluster of states. Until then, you are the ASM, the trainer, the VM auditor, and the closer — all rolled into one.
This role demands someone who can operate at two levels simultaneously: strategic enough to plan a multi-state retail rollout, and scrappy enough to personally fix a display rack in a Lucknow store on a Tuesday evening.
Key Responsibilities1. Regional Si S Expansion —

📌 Regional sales manager (Gujarat)
🏢 Bulbul
📍 Gujarat