BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our
plant-based, bamboo-based products are highly effective and 100% chemical-free, offering
environmentally conscious solutions without compromising on quality. As a direct-to-consumer
(D2C) brand, we are on a mission to make the world a better place, one home at a time.
Key Responsibilities
Key Account Management
Independently manage Local, Regional and National Key Accounts in the assigned market.
Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams.
Develop Joint Business Plans with priority accounts and drive sustainable business growth.
Ensure timely listing and expansion of the BECO portfolio across relevant stores.
Sales & Business Growth
Deliver monthly, quarterly and annual sales targets for assigned accounts.
Drive growth through recent listings, assortment expansion, increased store coverage and higher throughput per store.
Identify opportunities to increase BECO's share within each account.
Develop account-wise growth plans and aggressively execute them.
In-Store Execution
Ensure superior availability, visibility and share of shelf across priority stores.
Drive secondary sales through strong execution of promotions, displays, end-caps, visibility and consumer offers.
Regularly visit key stores to monitor execution and identify business opportunities.
Work closely with merchandising and field teams to achieve best-in-class execution.
Commercial & Promotion Management
Plan account-specific promotions and activations with a clear focus on incremental sales and ROI.
Manage trade spends, schemes and account investments within agreed budgets.
Track commercial agreements, claims, deductions and outstanding payments.
Ensure healthy account-level profitability while delivering growth.
Supply Chain & Availability
Coordinate with distributors, supply chain and account teams to maintain high service levels.
Track invent