At KSHM, we’re redefining how modern India moves — through performance-led activewear that blends comfort, function, and design. In 4 years, we’ve served more than 5L+ customers, built a solid digital community of 101K+ on Instagram, and scaled a profitable D2C business in a highly competitive category. We’re now looking for a Brand Lead- Performance Marketing to own paid growth end-to-end and help scale our next phase.
This is not just a media buying role.
This is a creative-led performance role where storytelling, experimentation, and data come together.
Website: www.shopkshm.com
What you’ll own
1. Growth Ownership (End-to-End)
Own paid growth across Meta Ads (primary) and Google Ads (secondary)
Plan growth roadmaps, weekly execution, and experimentation cycles
Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency
Build repeatable growth systems, not one-off campaigns
Work closely with founders to turn insights into scale
You won’t be juggling shallow tasks. You’ll own growth with depth and accountability.
2. Creative-Led Performance (Core Focus)
Own creative direction for performance: angles, hooks, messaging, proof, iterations
Identify winning creatives, scale them, and ship consistent iterations
Partner closely with the creative team — but actively shape direction, not just brief and wait
Build a structured creative testing and learning loop
At KSHM, performance marketing is storytelling backed by data.
3. Experimentation & Conversion
Design and run A/B tests across creatives, landing pages, funnels, and checkout
Continuously improve website and checkout conversion rates
Analyze funnel drop-offs and user behavior to unlock growth levers
4. Analytics, Reporting & Insights
Own growth analytics and reporting (daily, weekly, monthly)
Analyze cohorts, attribution paths, and customer LTV
Translate data into clear, actionable recommendations for performance, creative, and product teams
Maintain clarity through documentation, dashboards, and
📌 Performance Marketing Lead (Gurugram)
🏢 Kshm
📍 Gurugram