We are seeking a highly analytical and data-driven Product Analyst to support product strategy and execution by transforming data into actionable insights. The role involves analyzing product performance, understanding customer behavior, conducting market research, and partnering with cross-functional teams to drive product improvements and business growth. The ideal candidate should possess robust analytical capabilities, business acumen, and a passion for building customer-centric digital products.
Key Responsibilities
Product Analytics & Insights
Analyze product performance, user behavior, and business metrics to identify trends and improvement opportunities.
Perform funnel analysis, cohort analysis, retention analysis, and conversion analysis to measure product effectiveness.
Generate actionable insights to support product and business decisions.
Define and monitor key product KPIs and success metrics.
Dashboarding & Report
Build and maintain dashboards and reports to track product health and business performance.
Develop automated reports and provide periodic insights to stakeholder
Ensure accuracy and consistency of metrics across teams
Market Research & Customer Understanding
Conduct market and competitor analysis to understand industry trends and benchmark product
Gather and analyze customer feedback from surveys, support tickets, user interviews, and behavioral data.
Identify customer pain points and recommend product enhancements
Product Development Support
Collaborate with Product Managers, Engineering, Design, and Business teams throughout the product lifecycle.
Assist in requirement gathering, user story creation, and documentation of feature specifications.
Support sprint planning, backlog grooming, and prioritization activities.
Participate in User Acceptance Testing (UAT) to validate feature functionality and business requirements
Product Strategy & Roadmap Support
Provide data-driven recommendations to support product roadmap