Marketing Executive – Music & Artist Marketing
Experience: 3–5 years
Joining: Immediate to 30 days
Location: Mumbai
M3 is looking for a mid-senior marketing professional to lead marketing for some of our key artist and label accounts.
This is a 360° role for someone who understands the music industry, knows how releases and artist campaigns work, and can take a campaign from strategy and creative ideation all the way to execution.
What you'll do
Own day-to-day marketing for key artist & label accounts, working directly with the founders.
Develop and execute 360° marketing campaigns around music releases, artists and IPs.
Lead digital campaigns across social media, faceless media, creators along with Meta and YouTube paid media/advertising.
Drive release rollouts from campaign strategy and content planning to execution and reporting.
Ideate and execute offline experiences, activations and events, including production and on-ground logistics.
Work closely with internal teams and partners across creative, influencer marketing, media and production to deliver campaigns end-to-end.
Manage timelines, budgets, vendors and multiple stakeholders while keeping execution sharp.
Bring strong cultural and industry understanding to identify relevant trends, platforms, creators and opportunities.
What we're looking for
Minimum 3 years of experience in music marketing, label marketing, entertainment or a closely relevant space.
Robust understanding of the Indian music and entertainment ecosystem.
Proven ability to manage campaigns across digital + offline.
Comfortable moving between strategy, creative ideation and execution.
Strong project and stakeholder management skills.
Someone who can operate independently, take ownership and work in a fast-paced founder-led environment.
A strong track record across music releases, artist campaigns or large-scale marketing campaigns is a major plus.
Why M3?
You'll work closely with the founders and get the opportunity to build campaigns for