Job DescriptionWe are looking for a highly driven and strategically minded Brand Strategist to join our digital-first agency. The ideal candidate is a strong communicator, an insightful thinker, and an exceptional storyteller who can transform business challenges into compelling brand and digital strategies.
NThis role requires a blend of analytical rigor and creative thinking, with hands-on experience in developing integrated digital strategies, conducting market and competitor research, supporting new business development, and presenting strategic recommendations to prospective and existing clients.
NThe Brand Strategist willplay a critical role in shaping client growth plans, developing pitch-winning strategic narratives, and collaborating closely with creative, media, content, and performance marketing teams.
NKey Responsibilities
nStrategic Planning & Brand Development
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- Develop comprehensive brand, marketing, and digital strategies aligned with client business objectives. N
- Identify growth opportunities through market analysis, consumer insights,



category trends, and digital behavior. N
- Create strategic frameworks, positioning statements, messaging architectures, and campaign approaches. N
- Translate complex business challenges into actionable marketing and communication strategies. N
- Build integrated strategic recommendations spanning content, social media, influencer marketing, performance marketing, CRM, and commerce. N

nResearch & Insights
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- Conduct primary and secondary research to uncover consumer, category, and cultural insights. N
- Analyze market trends, audience behavior, industry developments, and emerging digital opportunities. N
- Perform detailed competitor benchmarking and digital audits across social, content, media, and commerce ecosystems. N
- Synthesize research findings into explicit strategic recommendations and actionable insights. N

nNew Business & Pitch Development
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- Lead strategic thin

📌 Senior Brand Strategist (Alibag)
🏢 Tonic Worldwide
📍 Alibag