Job Description – Sales Executive
Company: Florida Dress Your Home
Position: Sales Executive
Department: Sales
Location: Patel Nagar, Recent Delhi
Salary: ₹25,000 – ₹50,000 per month
Employment Type: Full time
Travel: Extensive field travel required
About the Role
Florida Dress Your Home is looking for a Sales Executive to strengthen its distribution and retail network and drive sales across the assigned market.
The Sales Executive will be responsible for managing the company's sales channel of:
Company → Distributor → Retailer → Consumer
The role requires strong field execution, distributor and retailer relationship management, new market development, order generation and achievement of assigned sales targets.
The ideal candidate should have prior experience in field sales, be comfortable with extensive market travel and have a strong understanding of distributor-led FMCG, textile, home furnishing, lifestyle or consumer-product sales.
Key Roles & Responsibilities1. Distributor Management & Retailer Expansion




Manage and strengthen relationships with distributors and retailers across the assigned territory by doing in-person visits.
Ensure regular order generation from distributors and effective movement of products from Distributor → Retailer → Consumer.
Identify and onboard new retailers through regular market visits, distributor references, cold calling and territory mapping.
Expand the company's retail network by increasing the number of active retail outlets and market coverage.
Regularly visit distributors and retailers to understand stock requirements, product movement, retailer demand and market opportunities.
Ensure adequate product availability, visibility and assortment across retail outlets.
Work closely with distributors to identify uncovered markets and new retail opportunities.
Track retailer orders, product movement and competitor activity and share relevant market feedback with the management.
Build strong relationships with channel partners to drive re

📌 We're Hiring: Sales Executive (India)
🏢 Florida dress your home
📍 India