Job DescriptionBusiness Development Specialist
NJob Responsibilities:
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- Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign N
- Perform company / contact research as per ICP. N
- Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns. N
- Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline. N
- Craft compliant messaging adhering to the CAN SPAM Act. N
- Ensure CRM automations in HubSpot are functioning properly. N
- Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs). N
- Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices. N
- Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)



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nSkills:
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- Robust time management abilities N
- Strong market research and analytical skills N
- Intellectual curiosity N
- Confidence in rapidly learning and translating insights into compelling messaging N
- Capacity to independently create detailed plans from overarching objectives N
- Effective prioritization skills N
- Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry N

nGoals:
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- Achieve a lead success conversion rate of 20% or higher annually for CJK brands. N

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- 5 to 8 years of experience in sales, lead generation, or B2B email marketing. N
- English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools N
- Bachelor's degree in business, sales, or marketing(Pref) N

📌 Lead Generation (Alibag)
🏢 Knowledgeworks Global
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