About the Role
We are looking for a Retention & Growth Marketing Manager to drive repeat revenue and sustainable growth for our D2C wellness supplement brand. You will own the full customer lifecycle from visit to re-engagement by optimizing conversion funnel, building life cycle marketing programs, and using data to continuously improve how we grow and retain customers. This is a high-ownership role suited for someone with 5+ years of D2C or e-commerce experience who is equally comfortable with strategy and hands-on execution.

What You’ll Own
Retention & Revenue Growth
• Own repeat purchase rate, LTV, ARPU, and first-to-second order conversion.
• Improve repurchase frequency and reduce time-to-repeat across customer cohorts.
• Drive revenue per visitor alongside the performance marketing team.
• Build quarterly retention roadmaps aligned to revenue and margin goals.
• Maintain a strong understanding of CAC:LTV ratios and payback periods.

Lifecycle & Email Marketing
• Own end-to-end lifecycle journeys: welcome, onboarding, activation, engagement, and win-back.




• Build and optimize email programs in Klaviyo automated flows, broadcast campaigns, segmentation, and A/B tests.
• Manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.
• Design behavioral triggers, personalization logic, and loyalty-led interventions to maximize LTV.

Segmentation & Campaign Strategy
• Build and continuously evolve customer segmentation frameworks based on behavior, purchase history, and lifecycle stage.
• Identify the right user journey levers and design campaigns to drive segment progression.
• Use user research, usage data, and competitive analysis to identify recent campaign opportunities including seasonal moments like Women’s Day, Black Friday, and category events.
• Run A/B experiments across messaging, offers, frequency, and channel mix.

Conversion & Funnel Optimization (Shared)
• Collaborate with the acquisition team on PDP, cart, and checkout experience impr

📌 Retention & Growth Marketing Manager (India)
🏢 Wellness Extract
📍 India