JOB DESCRIPTION
dentify and approach new HORECA customers.
Visit hotels, restaurants, cafés, caterers and food-service outlets.
Generate leads and convert them into regular customers.
Promote and sell food products, ingredients, seasonings, sauces, frozen foods, etc.
Maintain relationships with existing customers.
Understand customer requirements and recommend suitable products.
Prepare quotations, negotiate pricing and close orders.
Achieve monthly sales and collection targets.
Coordinate with production, dispatch and accounts teams.
Follow up on payments and outstanding amounts.
Monitor competitor products, pricing and market activities.
Maintain daily visit reports and sales records.
Preferred profile
Experience: 1–3 years in HORECA/FMCG/Food Ingredients/Food Service sales.
Valuable communication and negotiation skills.
Willingness to travel for customer visits.
Knowledge of the local hotel/restaurant market is an advantage.