Greetings from TCS
TCS is hiring fo Pega NBA Designer
Exp: 7+ years
Location: Pan India

Pega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform. The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes

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Required Skil
- lsPega Customer Decision Hub (CD
- H)Pega Next-Best-Action Design
- erDecision Strategi
- esCustomer Engagement Polici
- esAdaptive Decisioni
- ngPredictive Analyti
- csReal-Time Interaction Management (RTI
- M)Customer Journey Desi
- gnBusiness Rules Configurati
- onData Flows and Decision Flo
- wsPega Application Developme
- ntCase Management Fundamenta

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Key Responsibilit
- iesDesign and implement Next-Best-Action strategies using Pega Customer Decision Hub (CD




- H).Configure customer engagement policies, contact policies, and arbitration rul
- es.Develop and maintain decision strategies, actions, treatments, and propositio
- ns.Build adaptive models and predictive analytics models for customer targeti
- ng.Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channe
- ls.Collaborate with business stakeholders to define customer engagement requiremen
- ts.Configure real-time decisioning and personalization capabiliti
- es.Analyze campaign performance and optimize decision strategi
- es.Integrate Pega CDH with enterprise systems and external data sourc
- es.Support testing, deployment, and production issue resoluti
- on.Ensure adherence to Pega best practices and design standar

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📌 Pega NBA Designer (India)
🏢 Tata Consultancy Services
📍 India