Job DescriptionPosition - Senior Manager Social Media
NLocation - Mumbai
nKey Responsibilities:
NStrategy & Growth
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- Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms. N
- Build platform-specificgrowth strategies to increase: N
- Followers and subscribers N
- Reach and impressions N
- Engagement ratesn
- App MAUs N
- User acquisition and retention N
- Identify recent opportunities, trends, formats, and platform features to drive audience growth and brand visibility. N
- Create short-term and long-term roadmaps for social media expansion and monetization opportunities. N

nExecution & Team Management
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- Oversee end-to-end execution of all social media activities and campaigns. N
- Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers. N
- Ensure timely publishing, optimization, and performance tracking of all social content. N
- Maintain consistency inbrand tone,



visual identity, and platform positioning. N

nAudience Acquisition & Engagement
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- Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats. N
- Build strong audience engagement strategies to improve community interaction and loyalty. N
- Analyze audience behavior and optimize content strategies accordingly. N

nContent & Innovation
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- Collaborate closely with editorial, video, branded content, and marketing teams to create high-performing content. N
- Conceptualize innovative content formats, campaigns, and social-first IPs. N
- Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes. N

nAnalytics & Reporting
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- Monitor platform performance metrics and generate actionable insights. N
- Track KPIs such as engagement, growth, wa

📌 Senior Social Media (Alibag)
🏢 PINKVILLA
📍 Alibag