Job DescriptionPerformance Marketing & Lead Generation Specialist
NPaid acquisition → GoogleAds → Meta Ads → LinkedIn Ads → Tracking → Leads → CPL → CPA → ROAS → ROI.
NCompany: Amaavigo Digital Solutions LLP
NLocation: Mumbai | Work from Office
NExperience: Minimum 3–4 Years
NEmployment: Full time
NDepartment: Growth & Performance Marketing
NLocation - Vidyavihar Ghatkopar
NRole Overview
nAmaavigo is looking for a hands-on, ROI-focused Performance Marketing & Lead Generation Specialist who can independently plan, execute, optimise and scale paid acquisition campaigns.
NThe role will be responsible for generating qualified leads and measurable business outcomes through Google, Meta, LinkedIn and other paid advertising platforms.
NWe are looking for a doer, not just a campaign coordinator—someone who understands the complete journey from campaign strategy → lead generation → conversion → ROI.
NKey Responsibilities
n* Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads.
N* Experience in Reddit Ads,



YouTube Ads, Microsoft/Bing Ads, X (Twitter) Ads, Quora Ads, Pinterest Ads, programmatic/display advertising and app marketing campaigns
N* Execute Search, Display, Performance Max, Lead Generation, Conversion and Remarketing campaigns.
N* Develop audience, keyword, targeting and budget strategies.
N* Build and optimise B2B and B2C lead-generation campaigns.
N* Monitor lead quality and work towards improving lead-to-conversion performance.
N* Continuously optimise CPL, CPA, CAC, CTR, conversion rate and ROAS.
N* Conduct A/B testing across creatives, copy, audiences, landing pages and CTAs.
N* Identify funnel drop-offs and recommend landing-page improvements.
N* Manage multiple client accounts, budgets and campaign timelines independently.
N* Prepare performance reports with clear insights, recommendations and next actions.
N* Coordinate with content, design, web and sales teams to improve camp

📌 Performance Marketing (Alibag)
🏢 Amaavigo Digital Solutions
📍 Alibag