About us
QivoFit is India's first skin-first activewear brand. We build performance activewear for Indian women in QURVE™, our polyester-free, OEKO-TEX® Standard 100 certified, dermatologist reviewed fabric. We are early, we are growing rapid, and we are looking for someone who wants to build the content engine of a brand from close to the ground floor.

The role
You will own how QivoFit shows up on the internet. This is an organic-first, hands-on role. You will ideate it, shoot it, edit-brief it, plan it, and post it. You are as comfortable holding a phone in front of your own face as you are directing a model on set. If the idea of running a brand's Instagram end to end excites you more than sitting in strategy decks, keep reading.

What you will own
Social content and strategy (80%)
Own the content calendar and creative direction across Instagram (primary), YouTube, Pinterest, Reddit, and platforms we test as we grow.
Ideate content that leads with our actual product and problems, not lifestyle fluff. Reels, carousels, UGC-style videos, longer form.
Plan and run shoots.



Both model shoots and self shoots. You will be on camera regularly, so being natural and confident in front of a lens is non-negotiable.
Write scripts and hooks that sound like a real person talking, not brand copy.
Track what works. Reach, engagement, saves, and use the numbers to decide what to make next.
Customer experience (10%)
Be the voice on the other side of our helpline number, WhatsApp, and Instagram DMs and comments.
Reach out to abandoned carts and first-time form fillers and turn interest into orders.
Handle it all warmly and in sentence case, the way a friend would, not a call centre.
Whatever the month needs (10%)
This is a growth-stage startup. Some weeks the priority shifts. You are the kind of person who leans in rather than saying "that's not my job."

You will thrive here if you
Have 1+ year making content for a brand, ideally consumer or D2C. Instagram-native.
Are genuinely com

📌 Social Media Manager (Gurugram)
🏢 QivoFit
📍 Gurugram