CREATE INCREDIBLE PRODUCTS AND EXPERIENCES THAT COMBINES EXCELLENCE WITH INNOVATION, ENSURES BEST RATIO OF OVERALL VALUE (TIME, COST, QUALITY) & ENVIRONMENTAL IMPACT (FOR CRICKET & IP2C - INDIAN PRODUCT CREATION CENTRE) TO EMPOWER MORE PEOPLE TO MOVE MORE AND MOVE BETTER THROUGH SPORTS...
Responsibility 1
OBSERVE HUMAN (UX & CX), SPORTS, AND CURRENT TRENDS, THEN EXPLORE NEEDS AND OPPORTUNITIES
Collect useful data for the evolution of my product range (function/emotion)
Stay informed about sports, design, and artistic culture, as well as socio-cultural contexts, to feed my creativity
Monitor the global market, codes, and trends for sports within my scope.
Stay up-to-date on techniques and processes for Hard/Soft goods products
Adopt Decathlon's global creative framework (Creative directions, branding, the 5 moves...) and Customer Experience guidelines.
Integrate the major issues of sports users and target customers identified by the product manager
Identify opportunities to reduce environmental impact.
Feed the vision work, master plan, project plan and product brief
Analyse needs and opportunities to imagine current concepts
Combine market and user knowledge to qualify the functional target (Use)
Combine creative directions and sports codes to qualify the emotional target (Seduction)
Analyze the competition to identify their range structures, product architecture, processes, and formal language, and product advantages of competitors
Translate creative strategies
Feed the work of global design strategies, in the short, medium and long term. (Director's plan included)
Translate creative directions taking into account the context of its scop
Participate in functional analyses and value analysis on high-stakes products
Structure the range upgrade (components - finishes - functional concepts or use - product advantage expression) in functional and emotional terms.
Adopt the branding guidelines and translate them into a marking charter for my scope.