Company – Akova Fintech Solutions Private Limited
Job ID – DMS/MKT/JULY26
Designation – Digital Marketing Specialist
Location:18, Rabindra Sarani, Poddar Court Building, Gate No: 3, 3rd Floor, Room No: N, Kolkata – 700001
Role Responsibilities
• Manage and optimize the company's digital presence across various online platforms.
• Plan, execute, and optimize SEO strategies to improve website rankings and organic traffic. •
Create, manage, and monitor Google Ads and Meta (Facebook & Instagram) advertising campaigns.
• Analyze campaign performance, optimize budgets, and improve ROI/ROAS.
• Develop and execute social media marketing strategies to increase engagement and followers.
• Coordinate content creation for websites, blogs, social media, and marketing campaigns. • Build and maintain relationships with media houses, influencers, agencies, and industry partners for PR activities and brand collaborations.
• Monitor website performance using Google Analytics and other reporting tools.
• Conduct market research and competitor analysis to identify growth opportunities.



• Prepare regular marketing performance reports and provide actionable insights to management.
What We're Looking For
• Bachelor's or Master's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1–5 years of experience in Digital Marketing, Performance Marketing, SEO, Social Media Marketing, or Brand Management.
• Robust understanding of digital marketing channels and customer acquisition strategies.
• Excellent communication, analytical, and relationship-building skills.
• Ability to manage multiple campaigns and meet deadlines effectively.
Required Skills
• Search Engine Optimization (SEO)
• Google Ads & Performance Marketing
• Meta Ads Manager (Facebook & Instagram Ads)
• Social Media Management
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Content Marketing & Campaign Planning
• PR & Influencer Outreach
• Marketing Analytics & Reporting

📌 Digital Marketing Specialist (Kolkata)
🏢 AKOVA FINTECH SOLUTIONS PRIVATE
📍 Kolkata