Hiring For a Client - ZeroHarm Sciences

About the Role
We are looking for a Meta Performance Marketing Specialist with strong hands-on experience in Meta Ads and D2C/E-commerce . The ideal candidate should have experience managing and scaling Meta campaigns for the Indian market , with a solid focus on performance, optimization, and profitable growth.

Key Responsibilities
- Set up, launch, and manage Meta Ads campaigns across Facebook & Instagram .
- Manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
- Configure campaign objectives, budgets, bidding strategies, schedules, placements, creatives, ad copies, headlines, and CTAs.
- Perform campaign QA and maintain a structured Meta Ads account.
- Monitor campaign performance daily and optimize budgets, audiences, placements, and creatives .
- Scale winning campaigns and pause underperforming campaigns.
- Refresh fatigued creatives and conduct A/B testing across creatives, audiences, offers, and campaign structures.
- Build and manage Broad, Interest-Based, Lookalike, Custom,



and Retargeting Audiences with appropriate exclusions.
- Track and optimize ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend .
- Prepare regular performance reports and provide actionable optimization insights.
- Manage advertising budgets and ensure effective spend utilization.
- Ensure proper Meta Pixel, Conversion API (CAPI), event tracking, UTM, and attribution setup.
- Troubleshoot tracking and campaign delivery issues in coordination with relevant teams.
- Stay updated with Meta platform updates, policies, and performance marketing best practices.

Mandatory Requirements
- 1+ year of hands-on experience managing Meta Ads campaigns.
- Strong experience in D2C / E-commerce / Performance Marketing Agencies with D2C clients .
- Hands-on experience running Meta campaigns for the Indian market .
- Proven experience in launching, managing, optimizing, and scaling Sales, Lead Generation, Traffi

📌 Junior Meta Ad analyst/Performance Marketing (India)
🏢 TalentXO
📍 India