Job Description – SEO Executive / SEO Specialist
Company: Soft Hear Pvt. Ltd.
Location: Gurgaon, Haryana
Work Mode: Work from Office
Employment Type: Full-time
Working Days: 6 Days a Week
Experience: 3-5 Years
Department: Digital Marketing / Marketing
About Soft Hear
Soft Hear Pvt. Ltd. is a growing healthcare organization providing specialized hearing, speech and vertigo care services through its network of clinics. We are focused on making quality healthcare more accessible while building a robust and trusted digital presence.
We are looking for a SEO Executive / SEO Specialist who can take ownership of our organic search growth and help increase website visibility, qualified patient enquiries and online discoverability across our clinic locations.
Key Responsibilities1. SEO Strategy & Execution
Develop and execute SEO strategies for the company's website and digital properties.
Conduct comprehensive keyword research around hearing loss, hearing aids, audiology, speech therapy, vertigo and other relevant healthcare services.
Identify high-intent keywords based on patient search behaviour, location and treatment/service intent.
Monitor keyword rankings and continuously identify opportunities for organic growth.
2. On-Page SEO
Optimize website pages, service pages, landing pages and blogs for search engines.
Manage title tags, meta descriptions, headings, URLs, image alt text and internal linking.
Improve website structure and content to enhance search visibility and user experience.
Identify content gaps and recommend new pages/topics based on search demand.
3. Local SEO
Manage and optimize Google Business Profiles (GBP) for multiple clinic locations.
Improve visibility for location-based searches such as "audiologist near me", "hearing clinic in Gurgaon", "speech therapist in Pune", etc.
Manage local citations, directories and location-specific landing pages.
Monitor local rankings, reviews and competitor activity.
Coordinate with clinic teams to maintain accurate