Overview
Responsibilities
Lead media planning and negotiate programmatic deals across DSPs and platform partners
Lead a team of programmatic specialists, providing guidance, mentorship, and performance management
Develop and execute client-centric programmatic strategies focused on achieving KPIs and driving business growth
Own end-to-end client relationship management, including regular, transparent reporting on campaign performance against predefined goals
Proactively identify and pursue account growth opportunities in partnership with Account Managers
Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
Design and implement custom bidding scripts to improve campaign efficiency and performance
Utilize MMPs and analytics platforms to generate data-driven insights and recommendations
Design and run structured A/B testing and experimentation frameworks to identify winning strategies
Own attribution modelling approach and its application across client campaigns
Manage large-scale programmatic budgets, including forecasting and pacing




Collaborate with business teams and other channel teams to ensure seamless campaign execution
Analyse campaign performance data to identify trends and continuously optimize strategy
Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns
Stay ahead of industry trends and implement emerging programmatic technologies and best practices
Requirements
Experience
8–12 years of experience in programmatic campaign management, including proven experience leading and developing a team
Demonstrated experience in media planning and negotiating programmatic deals
Technical Expertise
Expert-level knowledge of DV360, with extensive experience across other leading DSPs
Experience developing and implementing custom bidding scripts
Strong working knowledge of MMPs and advanced analytics platforms
Expert knowledge of attribution modelling and its impact on performance measurement
Stra

📌 Director (India)
🏢 Publicis Groupe Holdings
📍 India