Job Title - Brand Manager
Key Responsibilities:
We're looking for a Brand Manager, who will be a key part of the Brand Marketing team at Honasa. The Brand Manager is excellent at brand understanding and management, campaign management, media understanding (digital & conventional).
Brand campaigns, from brief to execution to post campaign analysis, end to end ownership
Brand understanding & research, brand tracks, consumer insights, consumer understandings
Driving brand awareness campaigns on digital and other platforms like ATL, Videos, TVC
Agency relationship management; creative, media and other agencies
Understanding and reporting of brand KPIs, basic internal analytics and research.
Category understanding and management.
Qualifications and Experience:
2-4 years of work experience in a brand management role; (preferably in an FMCG brand)
MBA from a known institution (top or tier 1 B-schools)
Understanding of digital marketing and landscape
Working with revenue , NPD teams to identify levers for brand growth. Also, drive category insights based on internal analysis and competition assessment
Excellent written & verbal communication skills, able to write creative briefs and put across point of view clearly
Proven organizational skills, including strong attention to detail and managing multiple projects simultaneously.
Strong data analytics skills
Robust people and people management skills.
A thirst to learn and excel.