Key Responsibilities
● Plan, create, execute, and optimize CRM campaigns across WhatsApp, Push
Notifications, RCS, Email, SMS, In-App, and Web Push.
● Hands-on experience with CleverTap/Mo Engage is mandatory for audience creation,
segmentation, campaign execution, Journeys, and performance tracking.
● Build and manage customer journeys, lifecycle campaigns, user segmentation,
personalization, and trigger-based communications.
● Coordinate with Product, Marketing, Content, Design, Tech, and Analytics teams to
ensure timely campaign execution.
● Monitor campaign performance and provide actionable insights to improve CTR,
conversions, engagement, and retention.
● Own the CRM communication calendar and ensure campaigns are executed as per
timelines with high accuracy.
● Conduct A/B testing and optimize messaging, creatives, audience segments, and send
times.
● Ensure campaign quality through thorough QA, audience validation, and campaign
testing before launch.




● Analyze user behavior and recommend CRM strategies to improve engagement,
activation, retention, and conversions.
● Maintain campaign documentation, reports, and performance dashboards.
Requirements
● 2–5 years of experience in CRM
● Hands-on experience with CleverTap/MoEngage is mandatory.
● Experience creating dashboards and performance reports.
● Strong analytical skills with experience tracking CRM KPIs such as CTR, Open Rate,
Conversion Rate, Delivery Rate, Engagement Rate, and Retention.
● Good working knowledge of Excel/Google Sheets is must
● Familiarity with GA4, Mixpanel, Amplitude, or similar analytics tools is a plus.
● SQL is an added advantage.
● Excellent communication, execution, and stakeholder management skills.
● High attention to detail with the ability to work in a rapid-paced environment.

📌 Senior CRM Executive (Bengaluru)
🏢 ALLEN Digital
📍 Bengaluru