Role Overview-

We are looking for a digitally native, culturally aware content enthusiast who understands social media beyond metrics and algorithms. Someone who instinctively knows what makes people stop scrolling, engage, share, and participate.

The Digital Content Executive will help drive the organic social presence of GCCL brands by identifying trends, developing content ideas, working with creators, and translating consumer insights into high-performing social content. This role is ideal for creators, aspiring influencers, content strategists, social media enthusiasts, or individuals who spend significant time understanding and creating content for platforms such as Instagram, YouTube, and emerging social channels.

A successful candidate will play a key role in building culturally relevant, consumer-first content that strengthens brand love, engagement, and community participation.

Roles and Responsibilities -

Content Ideation & Trendspotting
Continuously identify emerging social media trends, cultural moments, creator formats, and viral content opportunities




Develop platform-first content ideas designed to maximize engagement, shares, saves, and organic reach
Create content hooks, storytelling formats, and creative concepts tailored for short-form video platforms
Translate consumer insights and brand objectives into culturally relevant content
Content Creation Support
Participate in content shoots, creator collaborations, and social content production
Capture behind-the-scenes, lifestyle, creator-led, and trend-based content opportunities
Work with agencies, creators, and internal teams to bring content concepts to life
Assist in content planning and publishing across social platforms
Creator & Community Engagement
Identify emerging creators and influencer talent aligned with brand objectives
Track creator trends and best practices across categories
Monitor audience conversations, comments, and community feedback to identify content opportunities
Support

📌 Digital Content Executive (Mumbai)
🏢 Glenmark Pharmaceuticals
📍 Mumbai