Lead overall digital marketing with revenue and CAC responsibility, with focus on overall user growth and working on growth loops.
Manage the execution of multi-channel performance marketing campaigns across various digital platforms (e.g. search engines, social media, programmatic advertising, etc.)
Own end-to-end execution, while working closely with Business, Creative, and Analytics teams. Collaborate with the creative team to develop ad creative and copy that resonates with target audiences and run project/creative kick-off meetings
Work at the trifecta of data, performance & creative to maximize impact for your marketing campaigns.
Manage the project schedules to ensure completion on time.
Manages project estimates to ensure projects stay on budget.
Involved in project-level strategy planning/development
Based on knowledge of business and industry, bring forward and identify new initiatives and opportunities
Define performance marketing strategy across paid search,
paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets.
Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns.
Key Skills and Qualifications:
Experience of 1-2+ years of experience in performance marketing across facebook, instagram, Google; preferably for tier 2-4 audience.
Someone who can manage complexity and is positive at problem solving with a first principle approach.
Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions.
Highly data driven and analytically very strong. This is a must have.
Have excellent understanding of channels like Google, Facebook and Tier 2-4 Social Media Platforms for performance marketing
Understanding of performance marketing KPIs and analytics
Displays strong problem-solving skills
Demonstrated strong attention to detail
Highly developed interp