Franchise Manager – Acquisition & Expansion
Praxis Home Retail Limited (HomeTown) | Mumbai | Reports to CRO
About the Role
HomeTown is launching a Franchise Investor, Company Operated (FICO) store model as part of its national expansion. This role owns the channel end-to-end — from identifying and closing franchise investors to getting stores open and performing. A ground-floor build with direct CRO access.
What You'll Do
Pipeline & Business Development
 Source and qualify franchise investors — HNIs, family offices, regional businesspeople, mall owners
 Leverage existing investor and retail networks to generate warm leads, particularly across East and South India
 Represent HomeTown at industry forums and investor networks to drive inbound interest
Location Diligence
 Evaluate proposed locations on catchment, competition, footfall potential, and format fit
 Build a location scoring framework with internal retail ops and category teams
Investor Qualification & Negotiation
 Assess investor financial capacity, intent, and background




 Lead commercial negotiations — capex structure, revenue share, lock-in, exit clauses
 Drive term sheets and franchise agreements to closure with legal and finance support
Onboarding & Activation
 Own partner onboarding from signed agreement to store launch
 Coordinate across store design, procurement, HR, and ops for fit-out readiness
Ongoing Partner Management
 Primary relationship owner post-launch
 Manage investor expectations on returns and store performance
 Resolve friction between investor expectations and operational realities
What We're Looking For
 6–10 years in franchise development, retail BD, or investor-facing sales
 Robust existing market relationships in East and South India — non-negotiable
 Proven track record of closing franchise or investor deals, not just building pipelines
 Can read a location P&L; and construct an investor return model
 Prior experience in retail, F&B;, or consumer brands with FICO/FO

📌 Franchise Manager | Mumbai or Kolkata
🏢 Praxis Home Retail
📍 Mumbai