Digital Marketing Specialist
Experience: 2–4 Years
Location: Chennai
Employment Type: Full time

About the Role

We are looking for a Digital Marketing Specialist with 2–4 years of experience in a digital marketing agency, with SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and organic growth as the primary focus.

Prior experience working in a digital marketing agency is mandatory for this role. The ideal candidate should have hands-on experience managing multiple digital marketing requirements, working across different clients or projects, and independently planning and executing SEO strategies.
This is a hands-on role for someone who can build and execute digital marketing strategies from scratch, identify growth opportunities, work independently, and connect digital activities to measurable business outcomes.

Key Responsibilities

SEO, GEO & AEO – Primary Focus

Develop and execute the company's overall SEO, GEO, and AEO strategy.
Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.




Manage on-page, technical, content, and off-page SEO.
Optimize website pages, internal linking, metadata, URLs, schema markup, and site structure.
Monitor keyword rankings, organic traffic, indexing, search visibility, and SERP performance.
Conduct regular technical SEO audits and identify opportunities for improvement.
Develop SEO-driven content strategies and work with content teams to create and optimize blogs, landing pages, service pages, guides, FAQs, and other search-focused content.
Build strategies to improve organic traffic, qualified leads, conversions, and overall search visibility.
Develop strategies to improve brand visibility in AI-generated answers and generative search results.
Optimize content for visibility across AI-powered platforms such as ChatGPT, Claude, Gemini, Perplexity, and other emerging AI search experiences.
Implement AEO strategies for question-based searches, FAQs, informationa

📌 Digital Marketing Specialist (Chennai)
🏢 filemyepr.in
📍 Chennai