We are looking for a energetic and entrepreneurial senior sales professional who can take ownership of growing our Protein Bars and Healthy Snacking business.
This is not a role limited to managing existing distributors or achieving numbers within established channels. We need someone who can see opportunities where others don't, identify untapped markets, open new channels and build teams and distribution around them.
The ideal candidate should understand the FMCG/snacking space and preferably have prior experience with protein bars, nutrition bars, healthy snacks, functional foods or similar impulse-consumption products.
What We Expect
The person should be capable of identifying where our products should be selling, but currently aren't.
Beyond traditional General Trade and Modern Trade, we want someone who can aggressively explore and build channels such as:
- HORECA – hotels, restaurants, cafés and coffee chains
- Corporate offices & institutional sales
- Cinema halls & entertainment venues
- Chemist and pharmacy chains
- Gyms, fitness centres and sports facilities
- Men's salons, grooming chains and premium lifestyle outlets
- Travel, convenience and on-the-go consumption points
- Corporate cafeterias and vending opportunities
- Distributors and channel partners with access to high-potential markets
- Any other unconventional channel where there is a strong opportunity for protein and healthy snacking products
We don't want to restrict the opportunity to a predefined list. Identifying new consumption occasions and sales channels will be a key part of the role.
Key Responsibilities
Business & Channel Development: Identify gaps in the market and create a clear strategy to penetrate high-potential channels, cities and customer segments.