12 Aug
|
Adsparkx
|
Gurugram
Job Title: Product Marketing Manager(Content Heavy Role)
Job location: Sector 66, Gurgaon(Work from office only)
Working Days: 5.5 days (Monday to Friday; 1st and 3rd Saturdays are WFH; 11 AM to 8 PM)
Experience Required: 5+ Years in Content Strategy, B2B or SaaS Marketing
Note: Candidates who are based in Gurgaon or are open to relocating to Gurgaon are especially encouraged to apply.
Role Overview:
In this role, you’ll be responsible for leading our brand storytelling efforts across two key verticals:
Thought Leadership & Executive Branding: Collaborating closely with leadership to amplify the company’s voice and expertise in AI-driven and next-gen marketing practices.
Product-Led Content Strategy: Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels. You’ll work across teams—product, growth, design, and leadership—to build a content engine that drives influence, community, and growth.
Key Responsibilities:
Lead the overall content marketing strategy to support brand, growth, and product objectives.
Create and manage content across formats—long-form, short-form, video scripts, case studies, newsletters, etc.
Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI.
Own the brand tone, messaging framework, and storytelling consistency across platforms.
Develop content calendars, campaign plans, and performance dashboards.
Identify and tap into new distribution channels—forums, newsletters, events, podcasts, and niche communities.
Ideal Candidate Profile:
6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy.
Robust editorial, writing, and storytelling skills across different formats and tones.
Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus.
Strategic mindset with execution chops—you can own end-to-end content projects
📌 Product Marketing Manager-B Saas Ai (Gurugram)
🏢 Adsparkx
📍 Gurugram